From Brand
to Market
At Simpex, distribution goes beyond product delivery. We connect supply, sales, customer development, merchandising and market feedback to help the brands we represent reach the right customers in Zambia.
Our current direct distribution activity is focused primarily in Lusaka, serving wholesalers, pharmacies, retailers and resellers.
Our Route to Market
Importation & Supply
Products brought into Zambia according to the brands and ranges represented.
Customer Development
Identifying and building relationships with relevant trade customers.
Sales Execution
Managing orders, availability and commercial opportunities.
Distribution & Delivery
Coordinating orders and delivery within our service area.
Merchandising
Supporting product presentation, visibility and availability at point of sale.
Market Feedback
Using customer, pricing, competitor and product-movement feedback to guide decisions.
Who We Serve
Supporting Zambia’s trade community
Wholesalers
Businesses purchasing in larger quantities for distribution and resale.
Pharmacies
Pharmacies offering selected skincare, beauty and fragrance products to their customers.
Retailers
Independent shops and established retail businesses serving consumers directly.
Resellers
Businesses selling Simpex products through their own commercial channels.
Commercial Execution
Sales & Customer Development
Our sales team develops customer relationships, identifies commercial opportunities and supports product availability and order management.
Merchandising & In-Store Execution
We support product presentation, shelf organization, brand visibility, stock-gap identification and point-of-sale feedback.
Pricing & Commercial Execution
We support pricing structures appropriate to brand positioning, product category, customer type and the competitive environment.
Stock & Demand Planning
Simpex uses sales activity, product movement and customer demand to support purchasing and inventory decisions, helping maintain continuity of supply while managing stock efficiently.
Market insight starts with being close to the customer
- Product Demand
- Customer Preferences
- Competitor Activity
- Pricing
- Consumer Response
- Emerging Opportunities
- Through regular interaction with customers and the market, Simpex gathers practical commercial feedback that supports internal decisions and discussions with our brand partners.
Looking for a Distribution Partner in Zambia?
Whether you are an international beauty brand exploring the Zambian market or a local business interested in products from our portfolio, our team would be pleased to hear from you.